Bridal and Occasion Wear Label, Punjab

The story

A Punjab fashion label that makes bridal and occasion wear came to us in 2019. Its brief borrowed a line often said about style: elegance is the only beauty that never fades. It wanted a website that felt like a lookbook.

The label does not sell from a cart. Customers find a piece they love, enquire, book an appointment and visit the store, where they try it on, have it altered and buy it. The website’s job was to start that visit.

We built the site on WordPress and WooCommerce and custom coded the parallax, so the pages animate as the visitor scrolls, like turning through a lookbook.

What we built

• A lookbook-style website on WordPress and WooCommerce.
• Custom-coded, asynchronous parallax that animates as the visitor scrolls.
• Pages for the label’s product lines and its process, with statement pieces as examples.
• A route from the lookbook to an enquiry and an appointment at the store.